
Dear Fellow Rotarians,
My travels with Bahar through Southeast Asia, including Cambodia, have been a humbling reminder of the challenges many face daily. Witnessing these struggles deepened my gratitude for the abundance we enjoy in the United States and the dedication of Club 24 members working on international projects to uplift communities worldwide. In this issue you will see an opportunity to travel with Sustainable Cambodia in November of this year.
Iām thrilled to collaborate with our President-Elect, Heidi Ruster, as we prepare for a seamless transition into the new Rotary year on July 15. Please join Heidi and Don Weakley, President Elect as they share their strategic goals. A continuance of our shared vision to build on the legacy and commitment of our members.
Greetings Salt Lake Rotarians!The summer months are upon us and an upcoming time of exciting transition. I have been immersed with our stellar Executive Director- Jacqui Voland, Salt Lake Board members, program committee members and fellow Rotary President Elects appreciating our current activities, processes, resources and the opportunities ahead!
On July 15, we (myself and your upcoming President Elect- Don Weakly) are excited to share the following strategies and build upon successes of the last years. For the next 3 years, we look forward to success in retention, realistic recruitment and reputation.
FY26-28 Strategic Plan - Approved by the Rotary Club of Salt Lake City Board 5/2025
Our purpose in SLC Rotary is to advance world understanding, youth engagement, goodwill, and peace through community service, professional development, and fostering international relationships.
We believe in the power of collective action, the 4-way test and the importance of service above self.

Retention
Goal: to keep 95% of current membership through FY28
- Committee success- with clear expectations and goals for each committee and chair
- Service Opportunities- consistent but diverse on monthly basis
- Social/Pop-Ups - engagement/networking
- Membership- orientation- mentoring- focused recruitment
- Youth-young adult engagement
- Business Directory/website marketing
Realistic Growth
- In consideration of Retention- grow club to 200 by June 2028
- Member- all take ownership ā new members- incentives- social push
- Recruitment- service minded - community and business leaders. - Led by an actively engaged membership committee
- Professional Executive and Administrative Support
- Marketing/advertising/ media partners/Website- social media and an active Public Image Committee
Reputation
- Increase community awareness- trusted partner - media mentions/followers/members engaged
- Fully functioning Public Image Committee and Chair
- Consistent media engagement
- Elevator Pitch- all members
- Sponsor- corporate follow up
- Community presence- engagement
- Strategic and budget alignment and discipline- Executive Committee
- Strategic community partner ā all committees
So many fellow Rotarians have and continue to work hard through our committees, relationships and hard work to gain traction with the above strategies.
I look forward to all of your depth of engagement with committee work related to service, fellowship and relationship strength. We are looking for leadership in our committees, especially Public Image. Please let Jacqui or I know if you have questions or interest, accordingly.
I look forward to hearing about the convention in Calgary and our international activities. We continue to have exciting movement toward a stellar Gala in October, service and fellowship opportunities and look forward to connecting with you at our Leadership Transition & Membership meeting on July 15th. Please join us!
Warm Regards,
Heidi